THE NEED

Although the coaching offered was already top-notch, so the next goal was to drive more enquiries beyond just brand recognition.
The main objectives were:

  • To improvise the impressions and clicks from Google Search.
  • To enhance keyword rankings for high-intent and non-branded queries.
  • To maximize local visibility on Google My Business.
  • To gain high form submissions through the website.

THE SOLUTION

A SEO strategy was implemented, and following initiatives were undertaken:

  • Thorough keyword research aimed at high-conversion search terms.
  • On-page optimization to ensure our content matched user intent.
  • Improvements to our Google My Business listing to boost local search performance.
  • Regular content updates and backlink building to enhance our authority Ongoing monitoring and adjustments to maintain top keyword rankings.
  • As a result, we saw a remarkable increase in organic visibility, strengthened local presence, and a boost in lead generation.

THE OUTCOME

  • In three months, organic impressions increased from 16.9k to an impressive 44.9k!
  • Organic clicks also saw a nice boost, climbing from 1.01k to 1.81k, which shows we're getting more engagement than ever.
  • Out of the 20 targeted keywords, 10 are now proudly sitting on the first page of Google.
  • Started to attract clicks for some non-branded, high-intent keywords like:
  • "best coaching classes in Pune for 10th", "coaching classes in Pune", "12th commerce classes in Pune"
  • On top of that, Google My Business impressions and clicks surged by 277.97% and an increase in form submissions and student inquiries through the website!

More Traffic. More Inquiries. More Admissions. Let's Begin to Grow Your Visibility!

Talk to Us!- +918830248577

The Need

The client, a well-known coaching institute based in Pune, wanted to boost its online presence and connect with a wider audience of students through search. With more students and parents actively looking for coaching options for 10th and 12th grades, this initiative couldn't have come at a better time. The aim was to stay ahead in a competitive educational environment by embracing the growing trend of digital exploration and decision-making.

The specific areas to be worked upon included -

eLearning as a Key Discovery Channel - The institute already boasted a well-organized and informative website, which provided a solid base for digital growth. Yet, there was a clear chance to broaden its reach by exploring non-branded educational keywords. With competitors gaining traction for high-intent search phrases like “best coaching classes in Pune” and “commerce classes in Pune,” it was the ideal time to roll out a strong SEO strategy. The aim was to turn the website into a powerful digital acquisition channel—one that could consistently draw interest, boost engagement, and convert visitors into qualified leads.

Local SEO to Boost Inquiries - The institute had already made its mark on Google My Business, which was a great starting point for getting noticed locally. To really make the most of this platform and connect with more students looking for classes nearby, the next step was to boost visibility and engagement. By fine-tuning GMB profiles, keeping Name, Address, and Phone (NAP) details consistent across different platforms, and enhancing local map rankings, we aimed to drive up walk-in inquiries, phone calls, and direct form submissions—transforming local searches into a strong lead generation tool.

The Solution - Optimization

Keyword-Driven Content Optimization

After diving into keyword trends, it was found that students are on the lookout for phrases like “best coaching classes in Pune for 10th,” “12th commerce classes in Pune,” and “coaching near me.” These high-intent searches opened up a chance to connect with the target audience in a more meaningful way.
To achieve this, following steps were implemented:

  • Carefully mapped out high-performing keywords across essential pages, such as the homepage, service pages, and content tailored to specific locations.
  • Revamped and optimized our content to match grade-specific and location-based searches, making sure it resonates with what students are truly seeking.
  • Enhanced our meta tags, headers, and internal linking to improve search relevance and help search engines navigate and rank our content more effectively.
  • These upgrades are allowing us to better meet the needs of local students while boosting our online presence.

On-Page SEO Enhancements

After analyzing the website's structure and performance to uncover some SEO opportunities—and discovered quite a few areas where meaningful improvements could be made.
Here's what was rolled out to enhance both visibility and user experience:

  • Boosted page speed to create a faster, smoother experience for users and to help with crawl efficiency.
  • Made sure the site is fully mobile-responsive, keeping in line with Google's mobile-first indexing and ensuring a seamless experience on all devices.
  • Added structured schema markup for educational services, which helps listings pop out more in search results.
  • Optimized title tags, meta descriptions, and ALT texts across all key pages to enhance search relevance and accessibility.
  • These upgrades are setting the stage for better search performance and a more enjoyable experience for every visitor.

Local SEO & GMB Optimization

Local presence was the key to generating leads. To boost visibility in the area, we took several steps:

  • Google My Business profiles was fully optimized, ensuring all information was up-to-date, including categories and relevant keywords.
  • Uploaded geo-tagged images, actively responded to reviews, and used posts to keep our listings lively.
  • Built local citations and secured backlinks from regional educational directories and forums.
  • As a result, a staggering 277.97% increase in GMB clicks and impressions, which led to more walk-in inquiries and phone calls.

Monitoring, Reporting & Iteration

SEO isn't just a one-and-done deal. It's an ongoing journey where we:

  • Keep a close eye on keyword rankings and search trends.
  • Track how impressions stack up against clicks to tweak our meta content.
  • Dive into analytics to spot our top-performing pages and replicate that success elsewhere
  • Thanks to this thorough approach, we’ve seen some impressive results:
  • Organic impressions increased from 16.9k to 44.9k
  • Clicks jumped from 1.01k to 1.81k in just three months
  • And now, 10 out of 20 of our keywords are proudly sitting on Page 1 of Google!

Do you have the same questions?

After the SEO strategy was rolled out, AJ Classes saw a remarkable surge in organic visibility. Impressions increased from 16.9k to 44.9k, and organic clicks jumped from 1.01k to 1.81k in just three months.

Out of the 20 keywords they targeted, 10 are now sitting on the first page of Google. This significant boost has greatly enhanced the website's chances of being found by potential students looking for relevant coaching services.

Absolutely! Initially, most of their traffic came from brand-specific terms. But after implementing SEO, AJ Classes began attracting organic clicks for competitive keywords like “best coaching classes in Pune for 10th,” “coaching classes in Pune,” and “12th commerce classes in Pune.”

There was a 277.97% increase in clicks and impressions on Google My Business, which really helped boost the local visibility. Plus, they've seen a significant rise in form submissions and inquiries, indicating a much better lead generation process.

Speak to us for a free SEO or a Website audit

Chat on WhatsApp with +918830248577

01

Industry

Education & Coaching
Academic coaching for students in 10th and 12th grades across various streams.

02

Channels

Offline Coaching Centers and Educational Website
Complemented by a website that offers course details and collects inquiries.

03

Services

Academic Coaching for 10th & 12th Students
Specialize in SSC and HSC boards, focusing on Commerce and Science subjects, along with exam-oriented training.

04

Target Market

Students and Parents in Pune
Students from Pune and nearby areas who are on the lookout for quality academic coaching.

The Client

Our client is a well-respected coaching institute in Pune that provides specialized tutoring for 10th and 12th grade students. While they have a strong presence in offline education, they wanted to boost their digital footprint to connect with a broader audience.

The main goal was to enhance organic visibility, drive traffic through non-branded educational search terms, and increase inquiries via their website and Google Business Profile. With growing competition in the local coaching market, the client aimed to establish themselves as a leading choice for academic coaching in Pune.

Conclusion

The focused efforts on SEO and local optimization really paid off, showing just how valuable strategic digital improvements can be. By fine-tuning 140 Google Business Profiles, enhancing on-page SEO, and crafting targeted content, the brand saw a significant boost in both online visibility and in-store engagement. These steps led to more conversions, increased customer interactions, and a rise in local foot traffic—highlighting just how essential SEO is for driving business growth.

Key Takeaways

SEO and Local Optimization Impact

Action

  • Optimized Google Business Profiles (GBP) for 140 retail locations.
  • Made strategic enhancements to on-page SEO.
  • Developed keyword-focused content to improve visibility.
  • Fine-tuned metadata and structure to enhance indexing and crawlability.

Impact

  • Notable increase in organic visibility and traffic.
  • Boosted conversions through better local targeting.
  • Increased foot traffic thanks to improved GBP performance.
  • Enhanced customer engagement with more calls and direction requests.

More Traffic. More Inquiries. More Admissions. Let's Begin to Grow Your Visibility!

Call On - +918830248577

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