Social Media Manager & Designer

Roles and Responsibilities

Strategy & Planning:

• Develop, implement, and oversee social media strategies aligned with client objectives and brand guidelines.
• Research industry trends, competitor activities, and audience insights to craft effective content plans.
• Create monthly/quarterly content calendars across platforms (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, WhatsApp Business, etc.).

Creative Content Creation:

• Design a wide range of digital content including:
• Static posts (feed posts, carousels, infographics).
• Reels, short videos, motion graphics.
• Stories, highlight covers, profile graphics, banners.
• Social media advertisements and sponsored creatives.
• Ensure all visuals are optimized for each platform's specs and best practices.
• Write or supervise captions, hashtags, and post copywriting in collaboration with content teams.

Platform Management & Execution:

• Schedule, publish, and monitor content across platforms using tools (e.g., Meta Business Suite, Hootsuite, Buffer).
• Engage with followers: respond to comments, DMs, reviews, and mentions in a timely manner.
• Manage community-building activities to foster engagement, reach, and loyalty.

Performance Analysis & Reporting:

• Track key metrics such as reach, impressions, engagement rate, follower growth, clicks, conversions.
• Generate weekly/monthly reports with insights, analysis, and actionable recommendations.
• Conduct A/B tests for creatives, captions, and formats to improve performance over time.

Collaboration & Coordination:

• Work closely with content writers, designers, marketing managers, and clients to align messaging and objectives.
• Collaborate with paid ads team for ad creatives, copy, and performance integration.
• Coordinate with web and SEO teams for integrating social with other marketing efforts.