Your website is your companies face to the world and the entry point for prospective as well as existing customers. Time to time evaluation of your website is as important as your annual health checkup. The website evaluation is the process of collecting, analyzing, and evaluating data that tell you how well your website is meeting its objectives, so you can make improvements. It’s not a one-time exercise; it's an ongoing process that requires an overall strategy to determine what, when, and how you'll evaluate your website.
Why Dimakh Consultants
Dimakh Consultants as leading web consultants in India Pune have an experience of more than 12 years in the field of web designing and application development. Having completed more than 800 websites in different fields like retail, ecommerce, real estate, education, entertainment, music shows, online ticketing, individual websites, corporate websites, flash websites etc, we have a strong knowledge base of understanding how exactly a website works. We know the crux of online consumer behavior and response by the visitors to the websites.
A website design costs money. In most cases, the advertising budget is used for website design or a budget from the IT department is used for website design. It's the web design agencies and the website owners job, to make sure your website is written and designed well, that visitors can use it easily, that it's accurate, and that it's contributing to the achievement of your mission. You need to evaluate and test your website routinely to make it more efficient, appropriate, and useful to your visitors.The best way to improve the effectiveness of a Web site is to have data that indicates how it's performing. Many measures can be used to improve your website.
Website Evaluation Parameters
At Dimakh Consultants we follow specific steps and have certain parameters based on which we do the website evaluation.
To measure effectiveness of the website is to track how many visitors visit your website and how much time do they spend on the website visiting different pages.
To see how the website is structured in terms of navigation and content. If a visitor does not find the desired information in 3 clicks then he leaves the website.
Web Logs Analysis:
To monitor the number of visitors, pages viewed, average time spent, frequently viewed pages, keywords used to search, referring websites, popular browsers and resolutions and most importantly the top exit pages.
Search Engine Effectiveness:
Are you getting the traffic to your website from the right keywords related to your business, your products, services or solutions.
To track the geographical place of your visitors per country, per state, per city. Visitors time, age, gender etc. Repeat user for 2 or 3 visits and IP address tracking.
Set goals to be achieved for e.g:- A user comes to your website and fills up an enquiry form can be a goal achieved. A person registering on an ecommerce website or subscribing to your RSS feeds on your blog.
These are just a few parameters that we follow in website evaluation.
Dimakh Consultants offers a complete solution for your web design and web marketing activities along with email marketing, effective template design, search engine optimization, web site hosting, pay per click, social media optimization , google advertisement and blog management.
So lets get in touch and discuss the right solution and approach towards your requirements.